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How to optimize your Bing Places for Business listing

Learn how you can make your Bing Places for Business profile the best it can be. Like many others that help you establish your local business, this is a free service.

Creating your listing on Bing can help local searchers discover and choose your business. People searching on Bing will see your business if your business offers services or products that match searched terms. You might be thinking everyone uses Google, but do they? In the Summer, Microsoft released stats that might surprise you. More than 3 out of 10 people (33%) or searchers use Bing, according to Microsoft. Establishing your business on both Google and Bing puts you in a position to be found by searchers who want to buy local.

With the holidays coming soon, you want to make sure all of your business information is accurate, like the days and hours you’re open. With that, let’s jump into the tips:

Use consistent NAP information

NAP is an acronym that’s usually brought up when there’s a local SEO discussion. What’s NAP? What does it mean? NAP standards for Name, Address, and Phone Number. Specifically, it refers to your business’s name, address, and phone number. For us, our business name is Expander Digital. We don’t have a physical address since we’re a SAB (that’s Service Area Business). Our phone number is 610-570-0909. When we suggest using consistent NAP, it means to make sure you’re consistent across all websites that are posting your NAP. Don’t alter your name, address, or phone number and create inconsistencies. Always be consistent with your business information.

Upload at least 3 images

Users like checking out places before visiting. Because of this, you’ll want to make sure you offer a variety of photos for your business. You’re going to want to post up your logos, photos of your local establishment, and the products you sell. If you’re a SAB, this might seem challenging. For example, let’s say you’re a business that services a major city, but you don’t have a storefront. No problem! Uploading variations of your logo will help you get started. You could include pictures of you consulting with clients, or presentations of you delivering a talk at an event. Pictures like these will help create a brand association with users and hopefully create trust.

Use keyword-rich filenames for your photos

In addition to adding a variety of photos to your profile, you’ll want to make sure your images are using keyword-rich filenames. To do keyword research, we recommend using Google’s Keyword Planner. You may also want to compare against data from Bing’s Keyword Research tool. Once you’ve determined what keywords should be associated with what images, save the files using the targeted keywords and upload them. We also recommend using high-quality JPG or PNG files.

Set your hours

Making sure your hours are set and correct is key. Local searchers have likely already made a purchase decision and are looking for a business that carries the product or products they need. Making sure yours hours are correct will help them choose or not choose your business (if your business isn’t open at the time). No customer should never show up to a closed storefront. Those who saw your business open in search results, only to find it closed, could leave a negative review. Make sure your hours are correct!

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