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How to optimize your Bing Places for Business listing

Creating your listing on Bing can help local searchers discover and choose your business. In this post, you’ll learn how you can make your Bing Places for Business profile the best it can be. People searching on Bing will see your business if your business offers services or products that match searched terms. Like many others that help you establish your local business, this is a free service.

You might be thinking everyone uses Google, but do they? In the Summer, Microsoft released stats that might surprise you. More than 3 out of 10 people (33%) or searchers use Bing, according to Microsoft. Establishing your business on both Google and Bing puts you in a position to be found by searchers who want to buy local.

With the holidays coming soon, you want to make sure all of your business information is accurate, like the days and hours you’re open. With that, let’s jump into the tips:

Be consistent with your NAP information

NAP is an acronym that’s usually brought up when there’s a local SEO discussion. What’s NAP? What does it mean? NAP stands for Name, Address, and Phone Number. Specifically, it refers to your business’s name, address, and phone number. When we suggest using consistent NAP, it means to make sure you’re consistent across all websites that are displaying your NAP. Don’t alter your name, address, or phone number and create inconsistencies. Always be consistent with your business information.

Upload at least 3 images

Users like checking out places before visiting. Because of this, you’ll want to make sure you offer a variety of photos for your business. You’re going to want to post up your logos, photos of your local establishment, and the products you sell. If you’re a SAB, this might seem challenging. For example, let’s say you’re a business that services a major city, but you don’t have a storefront. No problem! Uploading variations of your logo will help you get started. You could include pictures of you consulting with clients, or presentations of you delivering a talk at an event. Pictures like these will help create a brand association with users and hopefully create trust.

Use keyword-rich filenames for your photos

In addition to adding a variety of photos to your profile, you’ll want to make sure your images are using keyword-rich filenames. To do keyword research, we recommend using Google’s Keyword Planner. You may also want to compare against data from Bing’s Keyword Research tool. Once you’ve determined what keywords should be associated with what images, save the files using the targeted keywords and upload them. We also recommend using high-quality JPG or PNG files.

Set your hours

Making sure your hours are set and correct is key. Local searchers have likely already made a purchase decision and are looking for a business that carries the product or products they need. Making sure your hours are correct will help them choose or not choose your business (if your business isn’t open at the time). No customer should never show up to a closed storefront. Those who saw your business open in search results, only to find it closed, could leave a negative review. Make sure your hours are correct!

Josh Gellock

Josh is the principal SEO consultant at Expander Digital, an SEO studio he founded in 2014. He's been in the SEO space since 2011 and helps businesses manage their SEO through projects, consultations, and campaigns. When he’s not meeting with clients, you can find Josh spending time with his children or on a bike.

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