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Reasons to hire a WordPress SEO expert

If you’re here (and you are), then you’re asking yourself: Why should I hire a WordPress SEO expert? What do SEO experts do? How can they help my business? What can my organization gain from hiring one?

If you asked these questions to every SEO out there, I imagine you’d get different answers from them all. I’m going to share some of my perspectives on what SEO experts do and why you should seriously consider hiring a WordPress SEO professional.

I could have an endless list, but to keep things brief, I’m highlighting four core reasons you should hire a WordPress SEO specialist:

Tap into SEO savviness when you need it

When you’re launching new services or products, redesigning your WordPress website, or building out new content, SEO expertise is essential. Learning the best practices, finding the latest SEO trends, and knowing the right direction requires a serious commitment. Hiring a WordPress SEO expert who can step into a meeting or project and make an immediate impact, can set you on a path to success. Having that person who can step in and provide sound SEO advice and draw on real-world expertise, can be invaluable.

Show the value of investing in SEO

Metrics matter. It can be difficult to measure how investing in digital marketing is benefitting your business. When you hire the right WordPress SEO expert, they’re more than just a RankMath SEO expert or a Yoast SEO expert (or, at least they should be!). SEO professionals deliver regular reports on how the services they are providing help your business. What does this mean for you? It means you can report back to the business how the investment in SEO is paying off. You can show the value of investing in digital marketing and how it’s helping the business’ bottom line.

Free up your time and refocus your attention

This is probably the most obvious and popular reason many organizations hire an SEO professional: time. SEO is an investment. It’s a monetary investment and it’s a time investment. As mentioned above, discovering SEO best practices, knowing the latest trends of what’s working and what’s not, and understanding the project-at-hand and how SEO integrates with it, takes time. Bringing on an SEO expert means you’re able to reallocate your time and focus on the things that matter the most in your area of the business.

Increase your website traffic and brand exposure

Some of your clients and customers will find your business through a web search. When you hire a WordPress SEO expert, it’s their job to make sure your website’s webpages stand out in search. Doing so puts you in the best position to gain more brand exposure through search, clicks to your website, and increase online sales.

Wrap up

Reading an article here or there, or following the guidance from an SEO plugin, won’t substitute dependable, high-quality SEO. SEO requires time, resources, and expertise. Let us help you lay a solid SEO foundation, with WordPress SEO essentials. Or, if you’re looking for WordPress SEO advice for your next project, bring us in for an SEO consultation.

Josh Gellock

Josh is the principal SEO consultant at Expander Digital, an SEO studio he founded in 2014. He's been in the SEO space since 2011 and helps businesses manage their SEO through projects, consultations, and campaigns. When he’s not meeting with clients, you can find Josh spending time with his children or on a bike.

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