One of the questions I’m often asked is, “What SEO plugin should I use on my WordPress site?” The WordPress plugin repository offers several apt SEO plugins for WordPress. It comes down to finding one that works best for you. In my opinion, the All in One SEO Pack (AIOSP) plugin is an awesome option, especially for those new to WordPress, SEO, or both. In this article, I’ll share eight reasons you should consider the All in One SEO Pack as your WordPress SEO solution.
1. A user-friendly interface
Click on the image above access a high-resolution picture.
Arguably one of its best features is the AIOSP user-friendly interface. The modules are clean, easy to read, and settings within the modules offer hover-over tips, with links to that setting’s documentation. The settings are categorized appropriately (they are where you’d think they should be), and the stacked modules are collapsable, which can be nice if you’re trying to focus on a specific section.
Instead of having to move around to deeper menus, AIOSP puts most of the available options on this one page:
- General settings
- Home Page Settings
- Title Settings
- Content Type Settings
- Display Settings
- Webmaster Verification
- Google Analytics
- Schema Settings
- Noindex Settings
- Advanced Settings and
- Keyword Settings
Another handy offering from this plugin is the ability to reset general settings to defaults or reset all settings to defaults. This can be especially helpful if you recently discovered a crawling problem (likely due to a misconfigured SEO setting) and need to start from square one.
At the end of the day, putting everything on one page like this is a fantastic and efficient one-stop-shop solution.
2. Pick-and-choose modules
Instead of building additional and sometimes necessary functionality into the plugin itself, AIOSP lets you add different modules that bring features into the tool.
The free version of the plugin lets you add the following features:
- XML Sitemaps
- Social Media
- File Editor
- Importer & Exporter
- Bad Bot Blocker and
I think this approach is especially helpful for those newer to SEO and want to take things one step at a time. On the other side, it can also be helpful for advanced users who may lean on other plugins for some of these functions, while still using AIOSP for most things SEO.
3. Rich social media options
With the All In One SEO Pack, you can configure the Social Meta section, so your Facebook and Twitter posts have a customized look and feel. How? It’s accomplished through the module settings. When set up correctly, Open Graph metadata is added to your content, allowing a branded, richer experience to show through on your social media posts.
4. Simple robots.txt management
When it comes to robots.txt, AIOSP is different than other SEO plugins I’ve tried and used. You’ll find that you aren’t able to edit the file directly. Instead, the module allows you to add rules to the file. While I prefer to edit the file directly, I think this approach simplifies things and makes it easy to add properly-formatted rules to the file.
5. Automated and customizable XML sitemaps
This may be the best module the AIOSP offers. I love the customizations you can apply to the XML Sitemap module – You get to select what’s included and what’s not.
I also find the sitemap link, included at the top of the module’s settings page, very helpful. This is nice when you’re trying to find that URL when submitting the sitemap file to search engines.
6. Low-effort nofollow and noindex settings
It takes both little time and little effort to set up the nofollow and noindex tags with the AIOSP. If you’re as particular as I am about what gets crawled and indexed for search, these settings are incredibly important.
When it comes to setting up the nofollow and noindex tags, all you have to do is check the options that make the most sense for your website, save the settings, and you’re done. Keep in mind, you can set up these tags at the page level and post level, respectively. For example, if you typically allow pages to get crawled and indexed, but want to apply a nofollow or a noindex tag to a specific page, you can do that with the AIOSP.
7. Absent content analysis
Something missing is a reason to use this SEO plugin? Absolutely. Let me explain why. Some WordPress SEO plugins offer a content analysis feature. A content analysis feature typically involves scoring content based on a set of criteria. The idea is to help you improve the content by identifying opportunities. Better content typically means better SEO. Sounds helpful, right? It depends.
When using a content analysis function, writers and SEOs need to understand that plugins and search engines aren’t one and the same. What a content analysis tool determines as good content, and what a search engine determines as good content, aren’t always aligned. This means that a content analysis tool might not always give you the best guidance. Or a better, and maybe more appropriate way to put it is, a content analysis tool might not give you the best guidance on how to improve content for maximum SEO performance.
Successful SEO highly depends on great content, but in my experience, SEO plugins with content analysis features often miss the mark. Simply put: I love that the AIOSP doesn’t offer content analysis because, in my opinion, it doesn’t belong.
8. Easy-to-use structured data functionality
Structured data is markup that provides details and context that can help search engines better understand a website or a webpage. When implemented, structured data can generate rich cards within search results.
With the AIOSP, you can easily implement Organization or Person structured data, right from the General Settings page. Plus, I like that you can add a phone number. As of the publishing of this article, Yoast doesn’t currently offer that option.
We know it’s not easy to choose an SEO plugin. Hopefully, this article has given you reasons to consider the All in One SEO Pack as your SEO solution. If you have a question about the AIOSP that we haven’t covered here, reach out to us.