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How to set up Bing Webmaster Tools in WordPress

If you want to learn how to set up Bing Webmaster Tools on your WordPress website, you’re in the right place. This is a free (and awesome) tool that can help you understand how your website is performing in Bing search, and much more.

You can also:

  • See impressions, clicks, and other metrics for Bing search
  • Make sure your pages are being crawled and indexed
  • View issues impacting your pages’ in Bing search results

Our favorite feature in Bing Webmaster Tools is the SEO reports section. We’ll cover this section in-depth later on, but if you’re looking for ways to implement SEO best practices, this is a section you’re going to want to explore.

To start using this tool, you’ll need to create an account. We’ll start there and walk you through the steps you need to take. Next, we’ll show you how to implement Bing Webmaster Tools on your website. To wrap up, we’ll show you how to use the tool (at a high level).

Okay, let’s do this!

Create a Bing Webmaster Tools account

  1. Open a new browser tab or window, and go to https://www.bing.com/toolbox/webmaster.
  2. Select the Sign Up link.
    Bing Webmaster Tools sign in and sign up
  3. Select the account you want to use to create your Bing Webmaster Tools account. You can use a Microsft account, Google account, or Facebook account. We recommend using your Google account since you’ll likely already have one if you’re using other Google tools, like Google Search Console.
  4. Follow the prompts to create your Bing Webmaster Tools account and get logged into the tool

Add your WordPress website to Bing Webmaster Tools

Once you’re logged in, you can add your WordPress website to Bing Webmaster Tools. We’ll show steps on how to verify the website using the verification meta tag, but you can use alternative methods that we’ll briefly touch on below.

Here’s how:

  1. Enter your website’s URL in the field under My Sites > Add a Site.
  2. Click the Add button.
  3. Enter your sitemap URL in the field under Add a sitemap. If you’re not sure what your sitemap URL is, check out the steps for the plugin you’re using:
  4. Select the Add button. You’ll be taken to the page containing information on verifying your website.
  5. Copy the unique verification code from the content section of the verification meta tag.
    Bing Webmaster Tools verification meta tag
    Note: You can verify your website by placing an XML file on your web server, or adding a CNAME record manually to DNS. These are great options, but since we’re focused on WordPress, we’re going to continue using the meta tag verification method. You can use the Yoast or All in One SEO Pack plugin to add the unique verification code.
  6. Open a new browser tab or window and log in to WordPress.
  7. Use the below steps, depending on the plugin you use:
    • For Yoast:
      1. From the left menu, go to SEO > General.
      2. Select the Webmaster Tools tab.
      3. Enter the unique verification code in the Bing verification code field.
        Webmaster Tools tab in Yoast
      4. Select Save changes.
    • For All in One SEO Pack:
      1. From the left menu, go to All in One SEO > General.
      2. Go to the Webmaster Verification section.
        All in One SEO Webmaster Verification Settings
      3. Enter the unique verification code in the Bing Webmaster Center field.
      4. Select Update Options.
  8. Now, go back to Bing Webmaster Tools, and select the Verify button. You’ll then be taken to the dashboard and you can start using the tool.
    Bing Webmaster Tools dashboard

Using Bing Webmaster Tools

We’re not going to go over all of the sections of Bing Webmaster Tools in this post. We’ll save that for another day, and another post. However, we’ll cover some of the popular sections of the tool.

Some of the well-used sections of Bing Webmaster Tools include:

  • Configure My Site
    • Sitemaps
    • Block URLs
    • Disavow Links
  • Reports & Data
    • Search Keywords
    • SEO Reports
    • Inbound Links
  • Diagnostics & Tools
    • Mobile Friendliness Test
    • Keyword Research
    • Fetch as Bingbot
    • SEO Analyzer

The two I’ll touch on in this article are the SEO Reports and SEO Analyzer. I feel these two sections are the most valuable.

SEO Reports

First, we’ll talk about the SEO Reports section:

Bing Webmaster Tools SEO Reports

As you can see in the above screenshot, these reports can give you insights into SEO opportunities for your website. In the example, we can see there are opportunities with title tags, meta descriptions, image alt text, and others. If you’re new to SEO and you don’t know where to begin, this might be a good place to start.

You can even go a bit deeper if you select the issue link:

Bing Webmaster Tools SEO Analysis Details

In this example, I clicked on the image alt text link from the SEO reports section. If you were to scroll down, you’ll see a list of all pages that aren’t complying with the SEO best practices. Of course, we wanted to keep things buttoned up so we decided not to show all of the affected pages in this report.

Next up we’ll talk about the SEO Analyzer.

SEO Analyzer

Bing Webmaster Tools SEO Analyzer

I love the SEO Analyzer because if you’re trying to optimize a specific page, this tool delivers a granular view on what needs to be fixed. Once you know what to address, you can create a list of tactics to take to make the page better and hopefully improve the page’s rank in search.

You can analyze any page on your website to discover SEO opportunities, but keep in mind, you can only analyze pages on your domain.

Wrap up

Bing Webmaster Tools helps you understand how your site is performing in Bing search. It can also help you understand SEO opportunities on your website, at a detailed level. It’s another component I recommend you add to your SEO toolbox, especially when you consider how easy the setup is with WordPress.

If you have a question about setting up Bing Webmaster Tools in WordPress, give us a shout. We’re here to help!

Josh Gellock

Josh is the SEO and Content Strategist at Expander Digital, an SEO studio he founded in 2014. He's been in the SEO space for over seven years and helps businesses drive website traffic from organic search. When he’s not meeting with clients, you can find Josh spending time with his children or on a bike.

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